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Why is cash flow so important? What is agile production? How does digital marketing work? Who sits on the board of directors?
How Business Works explains key business concepts, using eye-caching graphics and simple, jargon-free language.
It is essential reading for anyone wanting to learn the basics of business and succeed in the 21st-century global marketplace.
Predicting future business performance is necessary to estimate probable sales, income, costs, and profitability and thus gain investment and maintain confidence in the company.
This thorough section explains marketing mix, marketing approaches, outbound marketing, inbound marketing, business development, and information management.
The purpose of flow (mass) production is to produce a large number of identical, standardized items. This usually happens on a moving line, which can be interrupted when the product is changed.
Every manager in a business, particularly in manufacturing, has to ensure that all resources—from materials to equipment and staff—are used efficiently, while keeping the customer continually in mind.
