For example, a company might focus on the “team” pillar by bringing in a new exec to revamp the talent needed to execute a new initiative or focus on the “markets” pillar by expanding its partner ecosystems. But to mount the kind of change required to create a data-driven digital network that can rise to a duopoly or compete against one, companies will need to work on radically rethinking all five pillars simultaneously.

Everybody Wants to Rule the World will walk you through the five key points for each pillar to study each change you'll need to make to create, participate with, and compete against future duopolies.