You have no items in your shopping cart.
In the past two decades, Capital One has enjoyed not just a meteoric rise in the financial industry, but in US business as a whole, specifically in the FinTech industry. From its start, Capital One has shaken up the old, storied banking industry and brought new and innovative practices that have changed how people bank and understand their relationship with what is in their wallet. One of the first banks in the world to use consumer data and research to look for trends in the marketplace, Capital One has enjoyed enormous growth and created a company culture that many have regarded as one of the best in the world. This book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about recognizing underserved sections of a market, determining what people want, and employing marketing campaigns that will change the way people live.
Mary Curran-Hackett is a versatile and prolific author, editor, and ghostwriter. An avid business and leadership ghostwriter with Kevin Anderson & Associates, she is best known as the author of the critically acclaimed and bestselling novels, Proof of Heaven and Proof of Angels (William Morrow/HarperCollins). Mary’s personal essays have been anthologized and published nationally. In addition to her own writing, Mary has edited hundreds of books and ghostwritten over twenty published books for executives, entrepreneurs, doctors, artists, celebrities, and religious leaders. When not traveling, she calls Cincinnati home and enjoys her time there with her husband and two children.
Learn how Capital One has created a company culture and environment that many have regarded as one of the best in the world.
Learn how Capital One has taken advantage of advances in FinTech, core banking, D2C ritual customer apps and moved away from in-house developed banking software.
Find out how Capital One dealt with a massive security breach in 2019, how they ensure the integrity and safety of their data, and the ongoing innovation and steps they are taking to mitigate these risks in the future.
Understand the inner workings of the bank and consumer credit industry, how banking is being reimagined constantly, and just how important our financial institutions are not just to our past and present, but our future as well.
