Learn the three conditions that must be present for trust to develop naturally. To trust in the absence of any of these three elements is not smart but naïve—and eventual betrayal is almost certain.

Leaders must be determined to share the facts with everyone, simply, persuasively, and thoroughly. That means telling it like it is, during good times and bad. Learn four communication principles that will build trust.

Practicing and internalizing these six attitudes can help shape the way you build trust while sitting at the negotiating (or dinner) table.

Understand these seven realities to minimize the odds of betrayal and overcome the damage to one’s psyche.

General (Ret.) Stanley McChrystal, author of the New York Times bestseller Team of Teams

“Trust is the essential enabler for truly great teams--and no one understands, practices, or explains it like Joel Peterson. Where a great book makes complex ideas seem simple, 10 Laws captures the essence of trust and provides a clear pathway for those willing to nurture it. Simultaneously educational and uplifting, it's a book to be savored.”

Marc Andreessen, cofounder of Andreessen Horowitz

“In Silicon Valley and beyond, people listen to Joel Peterson's calm, thoughtful advice because he's so well-trusted. In this book he shares his hard-won wisdom on how you can be too.”

Arianna Huffington, cofounder of the Huffington Post Media Group

“Joel Peterson's simple, lucid book is a blueprint for building a culture of trust, creativity, and high morale at a time when all three are desperately needed.”

Adam Grant, Wharton professor and New York Times bestselling author of Originals and Give and Take

“To earn trust, you have to show trust, and Joel Peterson teaches us how. Trust me: this insightful, fast read is worth your time.”